SNA Displays Builds OOH Digital Signage for Mockingbird Station in North Dallas
SNA Displays manufactured and supplied an EMPIRE™ Exterior LED display that welcomes shoppers and residents to the Mockingbird Station mixed-use complex in North Dallas. Mockingbird Station, located on the east side of the North Central Expressway across from Southern Methodist University and the George W. Bush Presidential Center, is one of many locations in the Dallas metro area using LED screens from SNA Displays.
Dallas-based Elevated Systems installed the 8 mm pixel pitch LED screen on the wall of a garage structure directly across from the property’s luxury apartments. The screen replaced pre-existing static signage.
Mainly used for digital out-of-home (DOOH) advertising, the Mockingbird Station digital billboard is 23' high by 40' wide, making it over 900 square feet of digital canvas. The LED screen contains more than 1.3 million total pixels at a resolution of 870 pixels high by 1,520 pixels wide.
According to Mikell Senger, SNA Displays’ project manager for Mockingbird Station, mounting the new LED display to the existing garage structure posed two unique challenges.
“First, onsite loading considerations for the parking lot below required a custom counterweight rigging system to lift each of the subframe sections into place,” said Senger. “Likewise, the installation process required a brand new, custom steel structure to accommodate the outdoor video screen.”
BIG Outdoor, a premier out-of-home (OOH) media company, manages media sales for the property.
For more details, see the news release.
Out-of-Home (OOH) Advertising
The digital out-of-home (DOOH) advertising industry is steadily growing, often among legacy OOH media installations such as static signage. The reason is simple. Attention-grabbing digital billboards more effectively create lasting impressions for people on the go.
Cutting-edge video display technology offers a customizable, changeable content platform that will last for years. Likewise, LED screens are invaluable methods of delivering advertisements, messaging, and entertainment to travelers in public spaces, and media companies are taking full advantage of digital display technology to spark the imagination, drive curiosity, and, most importantly, engage viewers.
About BIG Outdoor
BIG Outdoor is a privately held premier Out-Of-Home media company focused on the development, marketing and sales of unique high-profile media assets in key media markets across the country. To learn more, visit bigoutdoor.com.
About Elevated Systems
Elevated Systems provides comprehensive managed services, including installation and maintenance, to the commercial real estate and media industries. For more information, visit elevatedmbs.com.