Marathon Oil

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Total Pixels

2.4 Million

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Pixel Pitch

1.25 mm

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Display Count


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Square feet


SNA Displays’ LED Technology Used for Interactive Lobby Centerpiece

Marathon Oil, an independent exploration and production company in the energy sector, commissioned a dynamic digital showpiece for its headquarters lobby in Houston, Texas. Owner-representative Sensory Interactive designed the interactive digital media sculpture using LED technology from SNA Displays’ BRILLIANT™ Interior display series.

The lobby centerpiece is both artistic, inspired by crystalline geode shapes, and functional, relaying foot traffic data so the screen content can adjust dynamically. Users can also interact with the piece through gesture tracking to explore a rotating catalogue of branded content, ambient/artistic content, and community content.

The digital sculpture’s two LED displays employ a tight 1.25 mm pixel pitch, allowing for optimal viewing up close. One of the pennant-style screens is 1,980 pixels high by 960 pixels wide at its highest column and widest row; the other display is 1,440 pixels high at the tallest column by 800 pixels wide at the widest row. Combined, the LED displays have 40 square feet of display canvas and 2.4 million pixels.

Custom fabricator CRĒO Industrial Arts designed and built the sculpture according to Sensory Interactive’s design concept. Digital signage software development company Sedna provided media management devices used to control the sculpture’s interactive motion capture technology.

For more information about the digital sculpture’s design and function, visit SNA Displays’ news release.

About Sensory Interactive

Sensory Interactive is the industry leader in Dynamic Real Estate® – the integration of technology and real estate to improve guest experiences and deliver untapped value for owners, developers, and investors. By shepherding world-class private and public organizations through vision, development, installation, and monetization, we ensure our client’s properties drive engagement and long-term results. Our award-winning team includes experienced architects, media planners, technologists, growth managers, designers, and project managers. Sensory Interactive has offices in Atlanta, Austin, Boston, Dallas, New York, and Washington, DC. Find out more at

About Marathon Oil

Marathon Oil Corporation is an independent exploration and production (E&P) company focused on four of the most competitive resource plays in the U.S., complemented by a world-class integrated gas business in Equatorial Guinea. We became an independent E&P company on July 1, 2011 and we are based in Houston, TX.

We know our stakeholders are particularly attuned to environmental, social and governance issues, often referred to as “ESG.” Because of this, we’ve prioritized and improved how we communicate our sustainability work through our annual sustainability report which showcases our efforts to achieve safe, responsible and ethical operations. Learn more at

About CREO Industrial Arts

CRĒO is a custom fabricator that has been producing premium, high-end architectural products for over 30 years. We execute the visions of the world’s finest architects, experiential graphics designers, landscape architects, and exhibit designers, producing extremely high fit and finish custom products for a wide variety of venues. Learn more at

About Sedna

Sedna is a Berlin-based software and hardware development team that creates state-of-the-art digital signage solutions to manage media content. For more information on Sedna’s digital signage and media playout products and installation expertise, visit


Project Location

990 Town and Country Blvd, Houston, TX

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