Jollibee Times Square
Total Pixels
372,384
Pixel Pitch
6.67 mm
Resolution
396 X 864
Square feet
178
Jollibee Times Square Digital Marquee
Multinational fast-food chain Jollibee joined ABC Studios, Disney, and SNA Displays at 1500 Broadway, an iconic skyscraper in the heart of the Times Square bowtie. The family-centric brand chose SNA Displays to custom manufacture a digital marquee for its new location.
Made from SNA Displays’ EMPIRE™ Exterior product series, Jollibee’s LED storefront display is mounted directly above the restaurant’s entrance, tilted downward to optimize viewing for nearby pedestrians. The outdoor LED display, which features a 6.67 mm pixel pitch, also extends down on one side of the doorway, creating a digital gateway for customers.
North Shore Neon installed the digital display, which is 12'7" along its tallest vertical edge and approximately 19' wide.
SNA Displays’ Client Service Group (CSG) manages display content for Jollibee in addition to its daily monitoring and maintenance services. CSG also worked closely with Jollibee to create a teaser campaign ahead of the store’s opening.
For more information, visit SNA Displays' news release about the Jollibee Times Square grand opening.
About Client Service Group
SNA Displays' Client Service Group (CSG) is built to complement the technical teams of its customers by offering intelligent display-monitoring tools, technology expertise and skillsets, and other specialized services. CSG also offers assistance in working with media brokers, owners, operations, and hardware providers. For more information, visit snadisplays.com/client-service-group.
Products
Project Location
1500 Broadway, New York, NY