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Total Pixels


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Pixel Pitch

20 mm

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256 x 2,096

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Square feet


SNA Displays Manufactures LED Display for Iconic NYC Billboard

SNA Displays retrofitted the iconic History Channel billboard in the Bronx with new LED display technology from its EMPIRE™ Exterior series. The retrofit was part of a larger development which entailed the removal of the History Channel sign and the installation of new branding and a massive message center.

Only seven brands have owned the rights to the iconic billboard which has been a part of the Bronx skyline for many years, including most recently History Channel, iHeart Radio, and Uber.

The digital billboard is located at 20 Bruckner Blvd. and, along with huge channel letters, is designed to maintain the look and feel of the historic billboard.

The Iconic Billboard at Bruckner Building measures 16'10" high and 137'7" long, large enough to be seen from Manhattan, beyond the Harlem River. The 20 mm LED screen is 256 pixels high by 2,096 pixels wide (536,576 total).


Project Location

20 Bruckner Blvd, New York, NY

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