The Orbit - HBO Max Retail Experience

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Total Pixels

5.7 Million

SNA pixel pitch icon

Pixel Pitch

1.56 mm



1,584 x 3,584

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Square feet


“The Orbit” Retail Experience by HBO Max

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The Orbit is an interactive experience designed by HBO Max and HUSH, available in person at AT&T flagships in Dallas, Chicago, and San Francisco. The Orbit features an interactive LED display that serves up more than 150,000 HBO Max clips with a simple gesture or a few spoken words. Fans can also experience the magic from anywhere in the world through The Orbit's online version.

The purpose behind the project was to promote and showcase HBO Max’s brand promise of providing the deepest, most high-quality entertainment properties available anywhere and create a scalable destination-worthy retail experience that communicates HBO Max’s depth of content, accessible at the speed of 5G infrastructure and systems.

The Orbit's technologically rich experience was created with the power of machine learning to process terabytes of content and create new relationships and interfaces to engage with HBO Max’s library. The Orbit sets a new bar for uniqueness, quality, and inspiration for destination brand experiences.


SNA Displays manufactured and installed the LED display technology integral to The Orbit experience. Each 149-square-foot interactive screen comes from SNA Displays' BRILLIANT™ Interior line of digital display technology.

Each LED display is 8 feet tall and 18 feet wide, employs a 1.56 mm pixel pitch, contains 5.7 million pixels (1,584 x 3,584 pixels), and features a concave radius of less than 12 feet.

See also, The Media Wall at AT&T Discovery District, AT&T Headquarters Lobby, and the AT&T Experience Store.



Project Location

AT&T Flagships in

Dallas, Chicago, San Francisco

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