Hard Rock Café Orlando

SNA Displays manufactured and supplied the outdoor LED video display technology and content management system (CMS) for the slightly curved LED marquee that adorns the façade of the Hard Rock Café Orlando. The iconic rock-and-roll hotspot is at the CityWalk entertainment complex between Universal Studios and Universal’s Islands of Adventures theme parks. It takes design inspiration from the Roman Coliseum and boasts more music memorabilia in its collection than any other Hard Rock Café location. The site includes a large multi-level café and Hard Rock Live Orlando, a 3,000-person concert and party venue.

The 10 mm EMPIRE™ Exterior LED video screen overlooks the water at Universal CityWalk Orlando and measures approximately 4 feet tall by 44 feet wide (120 x 1,344 pixels). Used primarily for on-premises advertising, the dvLED marquee processes more than 160,000 pixels.

Sign company YESCO oversaw the project and provided LED installation services.