Gila River Hotels & Casinos – Wild Horse Pass

SNA Displays provided an LED video display for Wild Horse Pass in Chandler, Arizona, as part of the Gila River Indian Community’s and Gila River Hotels & Casinos’ massive expansion and renovation project. The large-format digital display welcomes guests from the property’s hotel and restaurant venues to the gaming floor.

The high-end LED screen from SNA Displays’ BOLD™ line of interior display products features a 2.5 mm pixel pitch. The 12-foot-tall video display is approximately 80 feet wide. At 1,408 pixels high and 9,648 wide, the high-resolution LED display contains more than 13.5 million pixels.

The large digital video screen is ceiling-mounted so that it is suspended above guests, tilted downward for optimal viewing. It is one of the largest direct-view LED displays in Arizona casinos and features a convex radius at both ends, giving it two complex curves. Content on the new video display predominantly features entertainment, digital art, and in-house advertising.

SNA Displays partnered with Analog Way and ~sedna to transform the day-to-day operation of the mixed-use display. For most of the day, an Analog Way Aquilon C processor plays a series of music videos and other in-house content. At the top of each hour, ~sedna’s newly released Media Engine 8K triggers a dynamic screen takeover with full 12K content, such as gaming chips crashing or vibrant dice rolling. Attention-grabbing content is provided by Point in Time Studios to further engage guests.

SNA Displays worked with Immedia Integrated Technologies, an AV integrator headquartered in Scottsdale. Immersive audio adds to the overall sensory experience this display creates.

Wild Horse Pass is one of three casinos owned and operated by Gila River Indian Community, a suburb of Phoenix, Arizona. The destination entertainment venue offers hotel accommodations, dining, nightlife, gaming, meeting spaces, and a 1,400-seat concert venue.

For more information, see the Gila River Hotels & Casinos – Wild Horse Pass press release.

About Analog Way

Analog Way is a world-leading designer and manufacturer of innovative equipment dedicated to the professional audiovisual industry. For more information, visit analogway.com.

About Sedna

Sedna is a Berlin-based software and hardware development team that creates state-of-the-art digital signage solutions to manage media content. For more information on Sedna’s digital signage and media playout products and installation expertise, visit sedna.de.

About Point in Time Studios

Point in Time Studios is a full-service video production company located in the Phoenix Metro area. Its specialties include corporate video, virtual reality video, and 3D animation. For more information, visit pointintimestudios.com.

About Immedia Integrated Technologies

Immedia began in 2004 with a vision to improve the lives of its clients through the innovative use of technology. It is “an enterprise-centric technology company that takes the challenges of managing networked-AV off the shoulders of IT.” For more information, visit immedia-tech.com.