Elara by Hilton Las Vegas
The Elara LED Pylon
SNA Displays retrofitted a pylon display at the Elara by Hilton Grand Vacations in Las Vegas with 16 mm EMPIRE™ Exterior LED video technology. The revamped digital out-of-home (DOOH) advertising platform has nearly three times more digital canvas than the previous sign.
Custom signage producer YESCO provided project management and installation services for the upgrade.
The Elara pylon display is a vertically oriented, dual-sided sign facing east- and westbound traffic on E Harmon Ave. Each side is 53'6" tall by 29'5" wide (1,020 x 560 pixels) for a combined surface area of more than 3,000 square feet.
The 52-story resort hotel is one block from the iconic Las Vegas Blvd. and connected to the massive shopping center Miracle Mile, the site of another major SNA Displays LED deployment.