Downtown Summerlin

Total Pixels

242,000

Pixel Pitch

16 mm

Display Count

6

Square feet

339

Downtown Summerlin, a mixed-use development sites in the Las Vegas, is home to cutting-edge LED technology from SNA Displays. The project features six LED pylons in the parking area at Sahara Avenue and Beltway, near the urban center’s shopping mall.

Vertical LED Displays

Each vertical video screen stands more than 29 feet tall and consists of 560 pixels high by 72 pixels wide. The displays employ surface-mount display (SMD) technology, where the LEDs in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience.

Outdoor 16 mm SMD Technology

SMD technology has been offered by manufacturers in the LED industry for several years, but the outdoor Summerlin pylons feature a 16 mm pixel pitch design by SNA Displays. The screens can be operated independently or together, depending on the content needs.

The displays are primarily used to provide valuable information to shoppers.

“This unique part of this project’s design is the 16 mm SMD technology,” said Jason Helton, executive vice president for SNA Displays. “In addition, the installation has a great architectural element to it, and the displays are arranged so that the dynamic pylons are adjacent to LED-backlit static panels.”

SNA Displays manufactures LED display and LED lighting products across North America and has provided displays for many high-profile customers including Marriott and several Times Square LED video installations such as Express and Minskoff Theatre & MTV Studios.