College Esports Lounge

SNA pixel count icon

Total Pixels

2.4 Million

SNA pixel pitch icon

Pixel Pitch

1.56 mm



1,152 X 2,048

SNA sf icon

Square feet


Collegiate Esports Lounge

Baker Audio Visual and SNA Displays teamed up to install a narrow pixel pitch LED video screen at a collegiate esports lounge in Kentucky. Despite its relatively small size – approximately 60 square feet – the digital display features an extremely tight 1.56 mm pixel pitch and is comprised of more than 2.3 million total pixels.

Partnering with SNA Displays allowed us to have open discussions about the needs and desires of the customer.

“We needed to ensure we were bringing a product that not only fit the day-one needs, but also was expandable for the future needs of the space, said Jacob Dylan, project executive at Baker Audio Visual. “Partnering with SNA Displays allowed us to have open discussions about the needs and desires of the customer in a very organic fashion with the manufacturer themselves. This ability to have such a collaborative open dialogue ultimately rendered a very successful project delivery for our customer.”

The high-resolution digital display technology is built from SNA Displays’ BRILLIANT™ Interior line of LED products and is wall-mounted within the center of the esports lounge.

The esports center is part of a 300,000 square-foot multi-use facility managed by Signet Real Estate Group and serves to bridge the university with the Lexington community. The facility includes an innovation lab, retail space, a dining hall, and a parking garage in addition to the esports gaming lounge and theater.

For more information on how digital signage is an integral part of the dynamic and exciting experience for esports spectators, read Game On!: Digital Signage and the Burgeoning Esports Industry.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

About Baker Audio Visual

Baker Audio Visual, established in 1953 and based out of Atlanta, Georgia, is one of the Nation’s longest continually operating audio/visual companies. They operate in various market sectors such as sports & entertainment venues, corporate, higher education, and hospitality. Baker Audio Visual is a full-service firm, with the capabilities to design, build, and support A/V projects of all sizes and varying design criteria. For more information, visit

About Signet Real Estate Group

Signet Real Estate Group, a Signet LLC company, is a full-service development and project management firm in the areas of higher education, health care, research, public-private partnerships, and strategic infrastructure. The company transforms complex development challenges into collaborative opportunities through a creative, flexible, and customized approach. Since the firm’s inception, Signet and its family of companies have successfully managed and currently have in progress more than $5 billion in real-estate development and construction throughout the U.S. Learn more at


Project Location

401 S Limestone, Lexington, KY

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