American Dream Meadowlands

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Total Pixels

60 Million+

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Pixel Pitches (mm)

2.5, 4, 6.67, 10, 12, 16

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Digital Displays


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Square feet


Primary LED Display Provider for American Dream

SNA Displays has been selected as the primary LED display provider for American Dream Meadowlands, the biggest mall in the United States and one of the largest indoor/outdoor retail and entertainment venues in the world.

The Development

Located in East Rutherford, New Jersey, American Dream will feature a number of attractions including more than 500 retail stores and restaurants, an ice-skating rink, DreamWorks Water Park, a large movie theater, Big SNOW America—first indoor ski slope in the U.S., an indoor climbing center, SEA LIFE® Aquarium, LEGOLAND® Discovery Center, and a Nickelodeon Universe® theme park.

The massive site is spread out over three million square feet, and some venues are already open for business.

Digital Display Technology

SNA Displays will supply more than 40,000 square feet of LED display technology throughout the American Dream campus and will continue rolling out dozens of indoor and outdoor digital displays into the Spring of 2020.

The huge retail and entertainment project will feature 39 dynamic LED displays manufactured by SNA Displays throughout the property, including one at the Nickelodeon Universe® theme park, another in the family entertainment center KidZania, as well as multiple large-format exterior displays visible to the heavy traffic on I-95, Route 120, and Route 3.

Additionally, American Dream is splashed with dozens of LCD kiosks, also provided by SNA Displays, spread throughout the property with more slated for 2020. All kiosks and LED displays will be managed by SNA Displays' Client Service Group (CSG) division, a team of service and technical experts.

The largest LED screen at American Dream will be an exterior LED mega-spectacular display on the exterior of Nickelodeon Universe®, featuring more than 11 million pixels. All exterior LED displays will vary in pixel pitch from 6.67 mm to 16 mm.

Sansi Development Group

Sansi Development Group (SDG), an integral partner in financing American Dream’s state-of-the-art digital media network, is responsible for the development and deployment of advertising and sponsorship opportunities campus-wide.


Diversified has run several aspects of the American Dream project, including one of the venue’s most notable LED displays, the flagship digital in the Nickelodeon Universe® theme park. This is a curved LED column that welcomes visitors to the indoor park. Standing 26’7” high, the display features a 4 mm pixel pitch and more than 3.2 million pixels.

Diversified and SNA Displays are also teaming up to provide two large-format displays for the DreamWorks Water Park.


All media sales are managed by BOLDSITE Media. Based in New York City, BOLDSITE Media is a destination media company that creates boundless brand environments in high-traffic public places. BOLDSITE partners with real estate developers, agencies and marketers to custom-design unique media experiences that tell highly immersive and integrated brand stories. BOLDSITE assets are located in some of the most exciting lifestyle, mixed-use, entertainment, sports and retail destinations in the U.S. BOLDSITE Media is part of the BIG Outdoor family of companies.


Project Location

East Rutherford, New Jersey

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