Airport Expressway Miami Billboard

SNA Displays provided 10 mm EMPIRE™ Exterior video technology for a dual-faced LED billboard managed by out-of-home (OOH) media vendor New Tradition along the busy Florida State Road 112 near Miami International Airport. The DOOH platform faces east and westbound traffic along the airport expressway and receives tens of thousands of impressions from Miami residents and visitors as they travel one of the most direct routes from the airport to Miami Beach.

The double-sided outdoor LED display is mounted to a large V-shaped subframe to allow for longer read times for automobile traffic. Each face measures approximately 14’ tall x 48’ wide (408 x 1,440 pixels) for a combined 1,265 square feet of digital advertising canvas.

Arango Billboard & Construction provided LED installation services.

Press release: New Tradition Launches DOOH Platform With SNA Tech Along Major Miami Highway