7th and H Street NW
7th and H Street NW, Washington, D.C.
SNA Displays manufactured the trio of LED screens on the corner of 7th and H Street NW, Washington, D.C., catty-corner to one of the main Gallery Place-Chinatown Metro entrances. The digital out-of-home (DOOH) advertising platforms are in the heart of a major shopping and dining district of downtown Washington, D.C. known as Penn Quarter and about a block from several other prominent outdoor LED screens manufactured by SNA Displays: Capital One Arena and the Gallery Place Chinatown display.
Jack Stone Signs installed the three convex digital screens, which come from SNA Displays’ EMPIRE™ line of exterior LED displays, onto the curved façade of an AT&T store right next to the iconic Chinatown archway. They are integrated into the curving building façade to account for unique architectural elements such as pillars. Because of the atypical building design and the curve of each LED screen, the three displays capture the entire intersection. In other words, no matter which way pedestrians or motorists approach the screens, the content is fully visible – a feature unavailable to flat screens.
The outdoor digital displays replaced outdated flat screens. Each LED screen employs a 10 mm pixel pitch. At 8'10" tall by 15'9" wide (270 pixels high by 480 pixels wide) they have nearly 390,000 total pixels.
According to Orange Barrel Media, a premier outdoor media company that manages the OOH displays, “This Gallery Place street corner is home to one of our most iconic digital displays.”
EMPIRE Exterior Displays
All products from SNA Displays’ EMPIRE™ display series are built for use in outdoor applications. SNA Displays has one of the industry’s widest exterior offerings, including products ranging in pixel pitch from 3 mm to 25 mm. Applications ideal for EMPIRE™ exterior LED display products include commercial and other out-of-home (OOH), corporate-branded building façades, outdoor and semi-outdoor entertainment venues, sports and live-event displays, LED spectaculars and MEGA-SPECTACULAR displays, schools, churches, malls, pole-mounted advertising, billboards, destination locations, and much more.
EMPIRE™ exterior display products are available in surface-mount device (SMD) pixel packaging as well as direct in-line packaging (DIP), also known as discrete. For tight-pitch outdoor needs, SNA Displays offers an industry-leading range of SMD outdoor display products, allowing for crisp, clear imagery and a widened viewing experience.
While SNA Displays fabricates display solutions utilizing diodes produced in Sansi’s state-of-the-art, ISO 9001:2008-certified manufacturing facility meeting some of the industry’s most stringent quality controls, we have also developed long-term relationships with other high-end, third-party diode makers, allowing our clients a variety of options.
In addition to a range of pixel densities, display products from our EMPIRE™ exterior line are available in assorted panel sizes, various cabinet types, custom corners, and other custom-engineered solutions to fit any application.
Digital Out-of-Home (DOOH) Advertising
Digital out-of-home (OOH) advertising is a steadily growing industry, replacing the tried-and-true, legacy OOH media. Attention-grabbing digital billboards are the new game in town, not to mention a more effective means of creating lasting impressions for people on the go.
LED screens are invaluable methods of delivering advertisements, messaging, and entertainment to travelers in public spaces, and media companies are taking full advantage of the latest in digital display technology to spark the imagination, drive curiosity, and, most importantly, get people engaged.
Investing in cutting-edge video display technology now allows a customizable, changeable content platform for years to come.
About Orange Barrel Media
Orange Barrel Media, founded in 2004, is a leader in unique outdoor media that adds to the character of urban places. They offer services such as permitting, constructing, and managing large-format digital and static displays. Visit orangebarrelmedia.com for more information.
About Jack Stone Signs
Founded in 1934, The Jack Stone Company is a fixture in the Washington, D.C. area. The company’s core services include exterior/interior signage, LED upgrades, sign maintenance, and neon repair. For more information, visit jackstonesigns.com.
About SNA Displays
SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction. SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world.