1511 Elm Street

SNA pixel count icon

Total Pixels


SNA pixel pitch icon

Pixel Pitch

6.67 mm



720 X 384

SNA sf icon

Square feet


SNA Displays Builds Dual-Faced LED Display for Downtown Dallas

SNA Displays manufactured a double-sided EMPIRE™ Exterior LED display at 1511 Elm Street in downtown Dallas. Located in the Main Street District between Thanks-Giving Square and the iconic Giant Eyeball public art exhibit, the new digital sign faces east/west along Elm Street and is mounted to a concrete-façade parking garage approximately 20 feet above street level.

Out-of-home (OOH) media company BIG Outdoor owns and operates the digital asset, managing all media sales and content scheduling for this display and others in their downtown Dallas digital signage network.

The inverted 16x9 displays employ a 6.67 mm pixel pitch, and each face has resolution of 720 pixels high by 384 pixels wide, giving the asset just over half a million total pixels.

Dallas-based Elevated Systems provided installation services.

Digital Out-of-Home (DOOH) Advertising

LED screens have become an indispensable way to deliver advertisements, messaging, and entertainment to travelers in public spaces, and media companies are taking full advantage of the latest in digital display technology to stimulate the imagination, promote curiosity, and help brands engage with existing or potential customers.

It’s no wonder that DOOH advertising is a vital part of many marketing strategies. Investing in cutting-edge video display technology now means having a customizable, changeable content platform for years to come.

About BIG Outdoor

BIG Outdoor is a privately held premier Out-Of-Home media company focused on the development, marketing, and sales of unique high-profile media assets in key media markets across the country. For more information, visit bigoutdoor.com.

About Elevated Systems

Elevated Systems provides comprehensive managed services, including installation and maintenance, to the commercial real estate and media industries. For more information, visit elevatedmbs.com.


Project Location

1511 Elm Street, Dallas, TX

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