W Boston Hotel Gets a Digital Display Upgrade

BOSTON, MA—Orange Barrel Media recently upgraded its digital display at the high-profile W Hotel in Boston’s Theatre District. The new LED video screen was provided by SNA Displays.

SNA News W Hotel Launch Photos 1

“We are pleased to collaborate with SNA Displays to upgrade the screen at the W Hotel, and believe this new high-resolution display will be the perfect canvas to present arts, community and commercial content in one of the most visible locations in Boston,” said Pete Scantland, CEO of Orange Barrel Media.  

For the retrofit, SNA Displays designed and built a custom subframe matching the existing knife plate mounts while simultaneously allowing for x-, y-, and z-axis adjustments between cabinets.

“SNA Displays’ LED products can be custom-designed to fit on any building structure, new or old,” said Mikell Senger, project manager for SNA Displays. “Given that our display products are highly adaptable to any environment and use case, we frequently retrofit outdated displays as we did in this case, providing newer, more cutting-edge technology.”

The new W Boston billboard is built from SNA Displays’ EMPIRE™ line of exterior display products and employs an 8.0 mm pixel pitch. The video screen is approximately 24’ tall by 18’ wide and sports a resolution of 900 x 680 pixels. It’s also not far from Millennium Place, another digital out-of-home (OOH) collaboration between Orange Barrel Media and SNA Displays. 

For more information and photos of the new EMPIRE™ video display at W Boston, visit snadisplays.com/projects/w-boston-hotel.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros®—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About Orange Barrel Media

Since its founding in 2004, Orange Barrel Media has been committed to a community-oriented model of media development and is now nationally recognized by cities and real estate owners alike seeking to implement programs that add to the vibrancy and character of urban places. Orange Barrel Media operates iconic urban media displays in 18 of the top US markets, and its ongoing innovations have differentiated Orange Barrel Media as a leader in the Out-of-Home industry. For more information, visit orangebarrelmedia.com.

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