Upscale Hollywood Apartment Complex Adds Digital Art Platform

LOS ANGELES—The Rise Hollywood, a luxury apartment community in the heart of Hollywood, complemented its unique architecture with a trapezoidal digital art canvas from SNA Displays. The distinctive video screen, built with EMPIRE™ Exterior LED video display technology, is located outside the complex’s parking garage.

SNA Displays manufactured and installed the LED video wall, which features 6.67 mm pixel spacing. The display is 6’3″ by 60’11” along its longest edge and has a resolution of 288 pixels high by 2,784 pixels wide.

Rise Hollywood commissioned motion graphics and animation studio leftchannel to create artistic content for the digital display.

“SNA Displays and leftchannel did a great job designing our digital art piece,” said Jimmy Hancock, executive vice president for Encore Capital Management, a real estate development and capital management firm. “It’s such a unique feature for the property. The feedback has been great. Residents and guests are really enjoying it.”

“It’s always great working with a partner like SNA Displays who can think outside the traditional 16:9 box,” said Candy Stoer, managing director at leftchannel.  “We enjoyed leveraging the trapezoidal digital canvas to create an art piece that accentuates the elevated property experience.”

For more information, pictures, and video, visit SNA Displays’ Rise Hollywood portfolio page.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About leftchannel

Leftchannel is a design consultancy with a focus on motion that translates brand intention into powerful content that tells stories, shifts perceptions, and drives compelling brand experiences. Learn more at leftchannel.com.

About Rise Hollywood

The building was beautifully designed to harmonize with the outdoors and offer signature amenities that give you spaces to retreat, relax and revive. Inside, the residences are styled interiors with modern looks and the latest finishes and smart home features. All of this comes together to create a truly elevated living experience in one the most connected and cultured locations in L.A. Learn more at risehollywood.com.

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