SNA Displays Nabs Rick Bortles to Lead Global Sales

NEW YORK—SNA Displays has promoted the head of its North American Channel program, Rick Bortles, to lead its global sales operations, citing a desire to consolidate its sales and marketing efforts across its various sales divisions.

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“We’ve had such enormous growth in the last few years,” said Dennis Hickey, president of SNA Displays. “After establishing our channel division a few years ago, we’ve partnered with some first-class integrators which is a tribute to Rick and his amazing team. As a result, that side of the business has really grown.”

Additionally, the company’s commercial division has been awarded some of North America’s largest and most prominent LED spectaculars in recent years, including several mega-spectaculars and projects for Fortune 50 brands, according to Hickey.

“Given all of this growth, it was time to improve the cross-company coordination for our sales and marketing teams,” he said. “Rick’s vast experience in executive sales and management, combined with everything he’s added to our company since coming on board, makes him an excellent choice for this leadership position.”

Bortles’ title will be Vice President of Global Sales and he will manage SNA Displays’ sales initiatives, from commercial operations to channel-partnership opportunities around the world.

“This is a great opportunity for us to bring some of our teams’ efforts under one roof,” said Bortles. “We can now coordinate opportunities, share knowledge and assets, and really improve the way we communicate our great offerings to all clients and partners. Each side of the business has such a great story to tell.”

About SNA Displays

SNA Displays is focused on bringing its clients’ creative visions to life. Established in 1993, Sansi is one of the world’s largest manufacturers of LED products, utilizing more than 2 million square feet of manufacturing space and owning more than 250 patents.

In North America, SNA Displays is headquartered in New York City’s historic Times Square and has worked with clients to create and build some of the largest and most recognizable outdoor and indoor digital spectaculars in the industry. Discover how Dreams Live Digitally® at

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