NEW YORK CITY—Sansi North America (SNA) Displays, a leading manufacturer of custom LED display and lighting solutions, recently installed yet another spectacular display in Times Square. The new high-resolution digital displays, located at 1515 Broadway, between 44th and 45th streets, includes a large main screen and a ticker, both of which wrap around two sides of the building’s exterior.
The upgraded LED technology replaced an older digital display used by Aeropostale to advertise its brand outside the Times Square retail store.
The new displays will primarily be utilized by LINE FRIENDS, a popular Asia-based retailer which previously had a temporary pop-up store in Times Square. A global branding company comprised of sticker characters, LINE FRIENDS can expect as many as 330,000 daily Times Square visitors to view its messaging.
The new LED displays were designed by Sensory Interactive to maximize square footage and run along the building’s exterior. Unique to this installation, a custom HVAC system had to be designed to sit behind the displays to allow for proper airflow.
The LED video displays include a total of 1,647 square feet. With a pixel pitch of 10 mm, the display system contains more than 2.3 million pixels.
In addition to manufacturing the screens, SNA Displays also completed the waterproofing and glass work for the displays. Landmark Signs & Electrical Maintenance Corp. was tasked with the removal and replacement of the displays, while Ryan Biggs Clark Davis, an engineering consultancy firm, provided the structural engineering services for the project.
“This was another very successful Times Square project for us,” said Rasool Sayed, project manager for SNA Displays. “While we complete these types of display installations every day, I’m proud to have managed this project on time and under budget in one of the busiest and most high-traffic areas in the world.”
For more information about the LINE FRIENDS digital displays at 1515 Broadway, contact Mitch Leathers, Director of Marketing & Communications, via email or (646) 380-0285. For more information about Line Friends, visit LineFriends.com.