SNA Displays Creates Digital Art LED Centerpiece for Gensler Houston Lobby

HOUSTON—Global architecture, design, and planning firm Gensler added a fine-pitch direct-view LED wall to the lobby of its Houston office located in the heart of the central business district. The video display upgrade coincided with Gensler Houston’s 50th anniversary of providing design and architecture expertise in the Bayou City. 

SNA Displays manufactured the BRILLIANT™ Interior LED video display and provided installation services.

Gensler Houston lobby video wall

The canvas of the 1.9 mm LED video wall measures 7’4″ tall and 22’3″ long, wrapping around a corner to provide a wider viewing experience within the lobby. The screen, which contains more than 4.1 million pixels (1,170 high x 3,536 wide), is powered by SNA Displays’ proprietary V3US02 processor and operates via Gensler’s content management system.

“Our processing equipment optimizes video content for full-frame accuracy and a seamless viewing experience, which is important for a tone-setting and showpiece display like this,” said Pat Green, vice president of systems at SNA Displays. “Combining this technology with powerful diagnostics tools that offer real-time, onsite intelligence gives operators and end-users peace of mind about each and every piece of hardware inside their display.”

The display system also includes a robust audio system with integrated speakers as well as cameras and LED strip lighting elements provided by Diversified.

For more information and pictures, visit the Gensler Houston portfolio page on SNA Displays’ website.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

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