SNA Displays Adds a Pair of Lobby Displays to Large Tenant Building

ISELIN, NJ—SNA Displays manufactured and installed two BOLD™ Interior LED displays for the lobby of a building in the Metropark Corporate Campus in Iselin, NJ. CBRE, the world’s largest commercial real estate services and investment firm, owns the office building. Both LED video walls wrap around entrances to the building’s elevator bank, creating artistic digital archways for staff and visitors.

The two lobby video walls employ 2.5-millimeter pixel spacing and are similar in size. One of the displays measures 8′ tall x 29’6″ wide and has a slight concave radius to match the lobby’s interior architecture. The resolution of the curved display is 990 x 3,600 pixels, not including the doorway cutout. The second display enhancement is approximately 8′ tall and 25’6″ wide (990 x 3,120 pixels). Combined, the new BOLD™ Interior LED displays process more than 4.7 million pixels.

SNA Displays’ Client Service Group (CSG) is providing managed services for the displays, covering health and uptime monitoring as well as content management. CSG sourced artistic content from creative studio cFire, which provided biophilic content such as aquarium-style scenes for the tenant building.

“Large-format video walls like this that greet visitors with subtle, peaceful content actually make a bold statement,” said Mike Sabia, director of CSG. “It tells visitors they aren’t entering a cold, sterile environment.  High-end LED video technology, when paired with rock-solid creative, gives owners and users a powerful tool to welcome guests and staff alike into their space.”   

Commercial real estate advisor Avison Young provided general contractor services for the project. Audio-video specialists Ion Visual Solutions provided installation services and architectural firm Kimmerle Newman Architects provide design services.

For more information, visit SNA Displays’ portfolio page about the lobby at 194 South Wood Ave.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

About Client Service Group

SNA Displays’ Client Service Group (CSG) is built to complement the technical teams of its customers by offering intelligent display-monitoring tools, technology expertise and skillsets, and other specialized services. CSG also offers assistance in working with media brokers, owners, operations, and hardware providers. For more information, visit

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