NEW YORK—Pete Simon, SNA Displays’ director of sales, will join a cross-discipline panel of experts at Placer Discover, a newly imagined conference bringing together industry leaders in retail, real estate, and advertising. The session, titled “Engaging Consumers at Scale with Large-Format LED Media,” will comprise representatives from out-of-home (OOH) advertising, digital display technology, software, and real estate sectors.
Placer.ai, a software developer that focuses on location-based analytics solutions, organized the event with the goal of bringing different sectors together to discuss how to create non-traditional revenue through real estate investments.
Simon will lean on his background in advertising and his expertise in OOH and large-scale retail in northeast markets to provide insight into how LED display technology helps to generate revenue in real estate and retail environments.
Other panelists include Barry Frey, president and CEO of DPAA, and Chip Harding, executive vice president of media and experiences at Simon Property Group. Dan Hight from Placer.ai will moderate the discussion.
“For more than a decade in the out-of-home industry, I’ve focused on revenue-generating assets in the advertising space, and more specifically large-format displays that marry other technologies and services to provide tremendous value over time for owners,” said Simon. “I’m honored to join this distinguished panel to discuss how all these different spaces come together to create and sustain non-traditional revenue in retail and real estate development.”
The event will be held on December 10 at Pier Sixty in Chelsea Piers, New York. To secure a spot, visit placer.ai/discover/new-york.
Pete is a graduate of the University at Albany – SUNY and, as director of sales at SNA Displays, he and his team have earned the business of a wide array of industry clients, primarily developers, out-of-home (OOH) companies, and sign companies. He is responsible for direct sales and installation of some of the company’s most high-profile exterior and interior installations throughout North America. Pete works closely with his clients during the planning, permitting, and development stages for complex projects in Manhattan and surrounding areas.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.