NEW YORK— Media company BIG Outdoor has expanded its digital-out-of-home (DOOH) footprint along the E Walk retail corridor on West 42nd Street between Seventh and Eighth Avenues in Times Square with the addition of a dual-faced wedge display. The new LED spectacular features an 8 mm pixel pitch powered by SNA Displays’ EMPIRE™ Exterior line of outdoor LED video technology. BIG Outdoor owns and operates the digital asset and manages all media sales and content scheduling.
“The addition of this new dual-faced display further expands BIG Outdoor’s DOOH presence in the Times Square area while continuing to build on our strong partnership with E Walk,” said Bill Tagliaferri, president of BIG Outdoor. “Positioned along one of Manhattan’s busiest roadways, the unit gives brands a powerful opportunity to connect with audiences traveling in both directions, while perfectly complementing our 42nd Street Digital Domination and our broader portfolio throughout New York City.”
The new E Walk DOOH platform faces 42nd St. and is surrounded by three other SNA Displays LED spectaculars, one at Target Times Square and two at the intersection of 42nd & 8th. The sides of the new large-format video screen come to a point that protrudes slightly from the building’s façade over the Dallas BBQ restaurant, giving it extended read times for auto and pedestrian traffic.
“We’ve worked with BIG Outdoor on numerous projects in Times Square and beyond,” said Pete Simon, director of out-of-home sales for SNA Displays. “This partnership has resulted in some truly impressive digital out-of-home projects that get a great deal of attention from the OOH advertising industry. We look forward to many more such collaborations in the future.”
For more on the 42nd & 8th Digital Domination, visit SNA Displays’ case studies for the LED spectaculars at E Walk Retail and 661 8th Ave. For more on the new E Walk display at 42nd Street, visit SNA Displays’ website.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, SNA Displays has worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big at snadisplays.com.
About BIG Outdoor
BIG Outdoor is a privately held premier Out-Of-Home media company focused on the development, marketing, and sales of unique high-profile media assets in key media markets across the country. For more information, visit bigoutdoor.com.