SNA Displays Hires Digital Signage Veterans, Continues European Expansion

STOCKHOLM—SNA Displays has hired two Sweden-based digital signage veterans, marking a continued expansion into Europe. As one of the top-tier global LED display manufacturers, the company has provided digital display products and services throughout the world, primarily in U.S., European, and Asian markets.

The move comes as many digital signage and audio-visual industries are recovering from the worldwide COVID-19 pandemic and the resulting economic fallout.

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“As a company, we will continue to find areas of opportunity and improvement during a time when many companies are having to cut back or reorganize,” said Dennis Hickey, president of New York-based SNA Displays. “We’re in a fortunate position to be able to continue acquiring first-rate talent and identify undervalued areas of potential so that we not only continue growth now but also stand ready for the inevitable upturn.”

Johan Skepparman and Peter Gustafsson both started this week and will run business development for SNA Displays from Stockholm.

“We’re very excited to join the SNA team,” said Skepparman, who previously worked for H&M as a global digital signage project manager. “Over the past few years, SNA Displays became such a familiar name to us with so many LED spectacular installations that caught our attention. SNA’s products are not only high-end but highly competitive, and, in my experience, the people are talented at what they do and have such great knowledge of the overall industry. And yet, there is still a tight-knit, family feel to the organization.”

The new employees bring vast audio-visual and digital signage experience to SNA Displays’ business development team, including project management, solutions design, operations, and installation and maintenance.

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“As Europe emerges from the pandemic, there are so many opportunities for growth,” said Gustafsson, who was also previously a global project manager for H&M in the digital signage space. “In-person retailers will need to be even more communicative with customers to stay competitive. Also, the need for dynamic and interactive messaging is higher than ever, and retailers are looking for digital signage systems that allow customers to see custom messaging such as product information, real-time offers, and personalized renders.” Gustafsson also has prior work experience with international expansion projects at H&M.

Skepparman and Gustafsson will report to Vice President of Global Sales Rick Bortles.

“With the vast amount of experience Johan and Peter bring to the table in the retail market segment alone, this is a great opportunity for us to further develop our international sales and operations,” said Bortles, who is based in SNA Displays’ Atlanta office. “While changes in technology and environments are inevitable, particularly in our current climate, there’s simply a never-ending need to inform.”

Prospective clients, partners and vendors can submit inquiries at or reach Skepparman and Gustafsson directly at and, respectively.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros®—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

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