New Event Center at Live! Casino Features Digital Signage by SNA Displays

HANOVER, MD—SNA Displays completed a five-screen LED display system at The HALL at Live!, a new multi-use concert and event venue at Live! Casino & Hotel in Hanover, Maryland. The state-of-the-art venue features concerts, comedy shows, prize fighting, and other live entertainment.

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SNA Displays manufactured and installed all LED display technology for the venue’s managing partner, The Cordish Companies, a real estate development and entertainment operating company headquartered in Baltimore. Frank M. Cipolla, the company’s director of construction, managed the design, development, contracting, construction, and follow-through for the project.

“The SNA team was easy to work with, professional and knowledgeable, and dedicated to delivering a quality product,” said Cipolla. “The responsiveness by the key team members addressing issues and their commitment to getting the project completed and correct was enjoyable and satisfying.

SNA Displays provided three large-format LED screens and an LED ribbon display in The HALL’s main events room and another large-format display in the venue’s lobby.

Several pixel pitch products were used for the project, including 2.5 mm (lobby display and two main room screens), 2.9 mm (center display in main room), and 6.0 mm (ribbon in main room).

All LED displays were produced from SNA Displays’ BOLD™ interior product line.

The HALL at Live!’s feature display, the main room’s center screen, is 16 feet high and 56 feet wide. In total, the venue now showcases approximately 2,600 square feet of LED video canvas and nearly 28 million pixels.

“It was truly a privilege to be part of this construction team,” said Mikell Senger, SNA Displays’ project manager who oversaw planning and coordination for the development’s digital displays. “This was certainly an ambitious project with integration and logistical challenges, but everyone involved really came through.”

The project team, led by architect Klai Juba Wald, included AV consultant Coherent Design, who worked alongside The Cordish Companies throughout the project

“It is always a pleasure working with the Coherent Design team,” said Senger. “Their A/V expertise was in full form on this project, and together we helped create a stunning event space that accommodate any number of major live events.”

According to Senger, the project’s success depended on meeting a demanding and aggressive timeline.

“We worked around the clock and over weekends to ensure a successful soft opening for this venue,” he said. “Cordish had a very specific vision, and thanks to the tireless efforts of the team, including our SNAPros, we were able to deliver the positive result that ownership was looking for.”

Visit the project page for additional information and photos of the new LED display system at The HALL at Live!.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros®—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

About the Cordish Companies

The Cordish Companies is an international development firm specializing in the entertainment industry as well as residential and corporate facilities throughout the United States. Learn more at

About Coherent Design

Coherent Design, headquartered in Las Vegas, NV, and led by industry veterans David Starck and Kevin Potts, is an independent design consultancy providing design, counsel, and project management for clients that require state-of-the-art audio, video, and lighting environments. Coherent Design provides services to architects, owners, designers, and institutions around the world. Learn more at

About Klai Juba Wald

Klai Juba Wald Architecture + Interiors, founded in 1995, is an architectural design firm specializing in gaming, resort and hospitality projects, including planning and mixed-use developments. Since 1978, founding principals John Klai and Dan Juba developed a solid reputation given their extensive work throughout the country and the Las Vegas Strip. Learn more at

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