LOS ANGELES—Opus LA, a luxury contemporary apartment building owned by Jamison Properties in West LA’s Koreatown, now sports a curved LED video screen from SNA Displays. The digital out-of-home platform –Wilshire East– is a 6.6 mm EMPIRE™ Exterior LED video display, facing south toward Wilshire and east toward S. Ardrmore Ave. The Opus building, also called Wilshire Tower, is across from the LINE LA hotel and catty corner to the Wilshire/Normandie Station.
The Wilshire East LED display is operated by digital media specialists Branded Cities, who also runs nearby DOOH platforms Wilshire West and LED mega-spectacular The Moxy, among many others.
“This graceful curving screen created by the specialists at SNA Displays has become a landmark to those traveling along Wilshire Boulevard and is highly valued by brands and advertisers looking to gain visibility in the Los Angeles market,” said Vaibhav “VG” Gupta, president and chief operating officer of Branded Cities.
Smoothly wrapping the building’s corner with a 13-foot radius, Wilshire East measures 58’10” long by 27’7″ tall (2,688 x 1,260 pixels) and processes approximately 3.4 million pixels. Screen content includes DOOH and on-premises advertising for the Opus.
“Los Angeles has a thriving digital signage ecosystem that continues to expand,” said Craig Sholder, director of sales, west coast for SNA Displays. “Each LED screen SNA Displays has provided for OOH firms like Branded Cities and real estate developers like Jamison Properties has its own unique look and feel, capable of distinct messaging strategies while still being integrated in such a way as to support unified advertising campaigns across complex networks.”
YESCO provided LED installation services.
For more video and images, visit the Wilshire East Portfolio Page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About Branded Cities
Branded Cities is the premier global out-of-home advertising company specializing in iconic media in iconic destinations that connects brands with people through Out-of-Home advertising media and services. To learn more, visit brandedcities.com.