New BIG Outdoor Spectacular Serves as “Gateway to Times Square”

NEW YORK—Premier out-of-home (OOH) media company BIG OUTDOOR launched a new digital platform at the north end of the Times Square bow tie on top of the Duane Reade building at the corner of 50th and Broadway. Dubbed “The Gateway to Times Square,” the pair of stacked LED displays face north providing long read times to traffic entering the Crossroads of the World.


“We are delighted to add this digital asset to our portfolio, further illustrating BIG OUTDOOR’s commitment to developing and delivering iconic digital displays in top DMAs across the U.S.,” said Sean McDermott, vice president of real estate for BIG OUTDOOR. “We are thrilled to showcase The Gateway and provide our clients an opportunity to reach millions of viewers as they enter the world’s biggest stage, Times Square.”

Both outdoor video screens employ SNA Displays’ 8 mm EMPIRE™ Exterior LED display technology and have a combined 3,100 square feet of digital canvas, with larger of the two LED screens being the bottom display.

“We are pleased to collaborate with BIG OUTDOOR on another amazing Times Square LED spectacular,” said Pete Simon, director of sales for SNA Displays. “This dual-faced display system is a powerful branding and messaging platform, right at a major entryway into Times Square.”

The new Gateway to Times Square signage is located at 1627 Broadway in New York. For more information, visit SNA Displays’ Gateway to Times Square portfolio page.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

About BIG Outdoor

BIG OUTDOOR is a privately held premier Out-Of-Home media company focused on the development, marketing, and sales of unique high-profile media assets in key media markets across the country. For more information, visit

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