Moody Center Digital Art Piece Incorporates Sound and Movement Reactivity

AUSTIN, TX—The Moody Center, a new 15,000+ seat entertainment venue on the campus of The University of Texas at Austin, opened in April of this year and hosts concerts, men’s and women’s Longhorns basketball games, family events, and much more.

Global architecture firm Gensler designed the venue, which features a 360-degree exterior glass façade, a massive canopy for shade, and an array of dynamic elements to engage and immerse visitors. One such element is a digital art piece custom-fabricated by Design Communications Ltd. (DCL) with LED video technology by SNA Displays. The display wall, located in the northwest quadrant of the Dell Concourse, was the result of a design build collaboration with Gensler’s DXD team in Austin.

DCL first engineered and prototyped large sections of the display wall to resolve a layered assembly of light baffles, diffusive acrylic, and CNC-cut veneer panels to achieve the design team’s desired look and feel.

“Considering the tight configuration of holes cut into the wood veneer panels, SNA Displays’ full-matrix LED video modules were specified as opposed to individual LED pucks because they allowed for infinite versatility in creating content scenarios that aligned with the decorative pattern,” said Jeff Grantz, director of creative technologies at DCL. “Our design team coordinated with SNA Displays to provide a custom mounting structure for the LED cabinets to maximize the unique, artistic diffusion effect.”

The concourse installation features a 10 mm pixel pitch video display from SNA Displays’ BOLD™ Interior product series. At 9’5″ tall and 66’2″ wide, the video wall is part of an interactive design that incorporates audio and reacts to visitors’ movements.

“One challenge the project presented was discreetly integrating the array of infrared cameras within the wall itself,” said Grantz. “These cameras were used to detect the movements of people in front of the display, enabling Gensler’s team to develop a variety of gesturally interactive animations that help activate the space and engage visitors.”

For the project, SNA Displays customized louver panels so the installation’s perforated cover could be mounted in front of the LED face with a tight fit. The substrate was also designed to be completely removeable so that front service to the LED cabinets was maintained.

View upcoming events at the Moody Center at moodycenteratx.com.

For more information and photos, visit SNA Displays’ Moody Center portfolio page.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About Design Communications Ltd.

Design Communications, Ltd (DCL) is a team of fabricators, engineers, technologists, project managers who work with architects and designers to build memorable experiences. To learn more, visit designcommunicationsltd.com.

About Gensler

Gensler is a global architecture, design, and planning firm with 51 offices worldwide. The firm’s collective expertise covers aviation, hospitality and mixed-use developments, workplace interiors, and office towers to education and sports venues, retail, community spaces and residential, as well as Digital Experience Design. Gensler designs resilient buildings and spaces in which we live, work and play, with an emphasis on connectivity, wellness, and social equity. For more information, visit gensler.com.

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