MACON, GA—The Atrium Health Amphitheater, a live entertainment venue 80 miles south of Atlanta, added a digital signage network comprising approximately 1,700 square feet of outdoor LED video technology from SNA Displays. Designed with state-of-the-art sound technology, VIP experiences, and more, the Atrium Health Amphitheater hosts live music and other performances with covered, fixed, and lawn seating for 10,000 guests. Completed in 2024, the amphitheater is central to a larger revitalization effort surrounding the Macon Mall.
Architectural and technology consultant Metinteractive oversaw the project and provided LED installation services, selecting SNA Displays to manufacture and supply six digital screens from the company’s EMPIRE™ Exterior line of LED video displays.
The digital signage upgrade includes four LED ribbon displays that employ a 10 mm pixel pitch. Each one ranges from approximately 100 to 200 feet long and are mounted along the amphitheater’s outer concrete wall. Facing outward from the arena and internally into a courtyard area, these LED ribbons feature digital out-of-home advertising (DOOH) and sponsorship recognition when not actively part of a live show.
A 7’11” tall x 15’9” wide (360 x 720 pixels) wall-mounted LED display sporting a 6.6 mm pixel pitch greets guests as they enter the Butler Auto Gate, also referred to as the North Gate. Another 6.6 mm display measuring 15’ tall x 9’5” wide (684 x 432) welcomes guests at the Davis Plumbing Company Gate and VIP entrance. The vertically oriented, freestanding dvLED is next to static wayfinding signage. In total, the digital displays at the amphitheater process more than 1.9 million pixels.
“Digital signage like what we provided for the Atrium Health Amphitheater is a major benefit for outdoor entertainment venues,” said Barbara Barry, SNA Displays’ director of sports and live events. “It offers key sponsorship and advertising revenue on a platform that can easily switch between key messaging, digital out-of-home, or show content.”
For more, visit SNA Displays’ Atrium Health Amphitheater portfolio page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, SNA Displays has worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big at snadisplays.com.
About Metinteractive
Metinteractive intersects at the convergence of architecture, communication, and technology—providing strategic, sustainable cross-channel solutions and scalable platforms that deliver true engagement at every touchpoint. Metropolitan’s team of technologists, digital marketing strategists, AV and theater consultants, interaction designers, visual designers, content strategists, electromechanical and product packaging engineers, project managers, sales and marketing consultants, IT support personnel and other professionals create thoughtful connections between brands and consumers through meaningful experiences that are tactically crafted to drive transformative growth. Learn more at metropolitaninteractive.com.