AUSTIN, TEXAS–Global architecture, design, and planning firm Gensler selected a unique combination of LED video technology from SNA Displays to create the centerpiece of its Austin office lobby. The one-of-a-kind digital lobby display combines BRILLIANT™ Interior LED video with THRUMEDIA® technology, both manufactured and installed by SNA Displays.
THRUMEDIA® is SNA Displays’ transparent video product line that includes an array of pixel pitch and spacing options to create a wide range of “see-through” LED video displays via creative, non-traditional layouts. These thin, low-profile LED sticks are usually installed in front of building windows to allow people inside the building to see outside while creating a transparent image for the external viewer.
The lobby video wall is approximately 13 feet high and 26 feet wide and just over 360 square feet. The BRILLIANT Interior part of the direct-view LED screen uses a narrow pixel pitch of 1.92 mm and contains more than 5.8 million pixels at a resolution of 1,404 pixels high by 4,160 pixels wide.
SNA Displays seamlessly integrated two distinct products with normally dissimilar applications by layering 30 horizontal THRUMEDIA® strips above the BRILLIANT Interior LED screen, creating a gradient effect.
“With digital solutions becoming a more integral part of architecture,” said Justin Rankin, Studio Director at Gensler, “and with Gensler having its own Digital Experience Design practice area, this display provides the Austin team with an ability to not only incorporate rich content into their office, but also serves as a valuable tool to demonstrate the power of digital experiences to current and prospective clients.”
Gensler will feature a combination of portfolio work, culture-related content, ambient nature content and locally sourced creative content from Austin artists and students.
About SNA Displays
SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.
SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.
Gensler is a global architecture, design, and planning firm, with more than 50 offices worldwide. The firm’s collective expertise covers aviation, hospitality and mixed-use developments, workplace interiors, and office towers to education and sports venues, retail, community spaces and residential, as well as Digital Experience Design. Gensler designs resilient buildings and spaces in which we live, work and play, with an emphasis on connectivity, wellness, and social equity. For more information, visit gensler.com.