Fashion District of Philadelphia Integrates LED Display Technology Into New Development

PHILADELPHIA — The Fashion District of Philadelphia, a 900,000-square-foot joint venture between real-estate developers PREIT and Macerich, recently added a mixture of indoor and outdoor direct-view LED screens from SNA Displays.

EMPIRE outdoor LED from SNA Displays

The displays are part of a comprehensive promotional platform created for the project by Sensory Interactive. This promotional platform uses a wide range of digital and static elements on the project’s interior and exterior to animate the building façade, deliver sponsored content, and promote the project and its tenants.

Four of the new screens are from SNA Displays’ line of EMPIRE™ exterior products. They each employ a 6.67 mm pixel pitch and come in a variety of sizes and resolutions.  The outdoor LED displays can be seen along Market Street at 9th, 10th, and 11th Streets.

The fifth digital display, a double-sided BOLD™ interior LED product, is 17’1″ high by 11′ wide (870 x 560 pixels). The hanging indoor screen, which sports a 6.0 mm pixel pitch, is an overhead advertisement platform that rotates, making it viewable from all directions without blocking the storefronts.

Combined, the five displays have almost 9 million pixels and cover more than 4,000 square feet of digital canvas. YESCO and Eastern Sign Tech installed the exterior displays while The South Shore Sign Company installed the interior rotating screen and fabricated and installed its support structure.

The displays are part of the Macerich Digital Network, which connects and integrates display assets throughout the company’s portfolio. This network, which Sensory Interactive has helped Macerich to develop over a period of several years, allows Macerich to deploy advertising and sponsorship campaigns at a corporate level, while also accommodating local campaigns and content. The integrated nature of the network also enables Macerich to synchronize content on digital elements throughout a property, or even across multiple properties in the network.

BOLD interior LED from SNA Displays.

The Fashion District of Philadelphia will feature workspaces and dozens of shopping, dining, and entertainment destinations.

For more information on the new digital displays in the fashion district, visit the Fashion District of Philadelphia project page.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros®—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About YESCO

Since 1920, YESCO has produced custom signs, lighting, and other display systems for businesses of all types and sizes. For more information, visit yesco.com.  

About Eastern Sign Tech

Established in January 2000, Eastern Sign Tech, LLC provides quality fabrications, installations, and service. They specialize in hi-rise, LED, and stadium scoreboard signage. For more information, visit easternsigntech.com.

About South Shore Sign Company

Established in 1984, The South Shore Sign Company is a family owned and operated business that offers a cutting-edge and custom-tailored approach to fulfilling signage needs. For more information, visit signbrothers.com.  

About Sensory Interactive

Sensory Interactive partners with clients to reimagine dynamic real estate experiences that drive engagement and generate remarkable returns on investment. The company works with world-class institutions and organizations to produce promotional platforms, digital out-of-home platforms, dynamic environments, and creative content. From its headquarters in Washington, D.C., and offices in Austin, Boston, Dallas, New York, and Atlanta, Sensory Interactive provides services covering an installation’s full life cycle, including project, revenue, and operational management. For more information, visit sensoryinteractive.net.

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