NEW YORK―Midtown Manhattan’s newest LED spectacular was recently activated on the northeast corner of 42nd Street and 8th Avenue for E Walk Retail. SNA Displays manufactured the two-screen digital display, the largest digital display outside of the Times Square district. Real estate services firm Tishman owns and manages E Walk Retail, a four-story, 200,000-square-foot hotel and retail complex that has recently undergone one of the largest urban renewal programs in the United States.
Out-of-home (OOH) media company BIG Outdoor owns and operates the new display system, managing all media sales and content scheduling. The massive digital asset is located at one the busiest intersections in midtown Manhattan.
“BIG Outdoor is very excited to bring this incredible asset to market on one of the busiest intersections in New York City,” said Bill Tagliaferri, executive vice president of real estate at BIG Outdoor. “This project is yet another example of great teamwork and collaboration with all of our valued partners.”
Combined, the two faces of the massive corner display make up approximately 7,500 square feet of digital-out-of-home (DOOH) canvas, meeting at a 90-degree angle and providing ample visibility for several blocks along both 42nd Street and 8th Avenue. In total, the E Walk Retail LED display contains almost 10.7 million pixels.
Sensory Interactive directed project development efforts on behalf of Tishman for the enormous LED advertising display from SNA Displays’ EMPIRE™ Exterior series. The new LED spectacular, which sports an 8 mm pixel pitch and replaces a much smaller, lower-resolution digital, sits directly opposite the Port Authority Bus Terminal.
New York-based sign company North Shore Neon installed the E Walk Retail LED display, evaluating and repurposing existing infrastructure to custom-fabricate attachment points, truss members, and bracing. SNA Displays custom-built 49 large subframe sections to accommodate the building features, which allowed for quick and efficient installation.
“Our partnership with BIG Outdoor, Sensory Interactive, and North Shore Neon has proven successful yet again as SNA Displays continues to dominate the LED spectacular industry in New York City,” said Mikell Senger, project manager for SNA Displays. “The attention to detail we all bring to the table is what contributes to the success of these complex, intensive projects – from the conceptual design phase, to fabrication, to the final result. It makes me proud to showcase everyone’s hard work to the world.”
Analog Way provided Aquilon processing to help deliver stunning visuals on the new LED spectacular.
About SNA Displays
SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.
SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About BIG Outdoor
BIG Outdoor is a privately held premier Out-Of-Home media company focused on the development, marketing, and sales of unique high-profile media assets in key media markets across the country. For more information, visit bigoutdoor.com.
Tishman is a vertically integrated real estate owner, developer, operator, and advisor. With roots dating back to 1898, Tishman is comprised of a diversified staff of experienced real estate, financial and hotel management specialists, and is complemented by a technical staff of architects, engineers, and construction management professionals. To learn more, go to tishman.com.
About North Shore Neon
Established in 1954, North Shore Neon Sign Co. has been providing signage solutions in the New York Metropolitan region and its surroundings for over 50 years. To learn more, visit northshoreneon.com.