NEW YORK—SNA Displays built a high-profile, multi-screen video façade that allows advertisers to dominate an iconic corner in Midtown Manhattan. The massive, uniquely designed video display system, totaling more than 10,000 square feet, was added to the 37-story office tower at 5 Times Square, jointly developed and managed by real estate investment companies SL Green Realty, RXR, and Apollo Global Management.
Located at the southeast corner of 7th Ave. and 42nd St. directly behind One Times Square—and across from the busiest subway station in New York City —the LED spectacular reaches hundreds of thousands of tourists, locals, and commuters per day. Out-of-home (OOH) media company New Tradition manages the digital advertising platform. Owner representative Sensory Interactive provided technology selection and design services.
The centerpiece of the LED spectacular is an 83-foot-tall display that wraps the corner at 7th and 42nd. SNA Displays manufactured custom elements to give the main screen a characteristic peak, mimicking the shape of the 5 Times Square skyscraper. At 65 feet wide, the corner-wrapping display alone contains more than 7.8 million pixels (3,150 x 2,480) and 5,000 square feet of display canvas.
Facing 7th Ave., the digital spectacular’s second-largest screen is approximately 36’ high x 69’ wide (1,380 x 2,640 pixels) with a short return for extended view times for northbound traffic. The other two LED screens face 42nd Ave., measuring approximately 34’ x 48’ (1,290 x 1,840) and 34’ x 34’ (1,290 x 1,280).
North Shore Neon provided LED installation services.
“Given the unique design and sheer scale of this installation, we are incredibly proud of this one,” said Pete Simon, director of sales for SNA Displays. “We’re honored to earn and maintain the trust of some of the most prolific developers in out of home and of course to work on the biggest and most complex LED display projects.”
Visit the 5 Times Square portfolio page for more.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.