Digital Signage Enhances Luxury Apartment Complex in Los Angeles

LOS ANGELES—Kurve on Wilshire, a luxury apartment complex that describes itself as “elevated living at the new intersection of Koreatown and downtown LA,” recently added a trio of large-format out-of-home digital signs from SNA Displays’ EMPIRE™ Exterior line of LED display products. Located at the junction of Sunset Place and Hoover Street, the property is next to Lafayette Park and a few blocks from MacArthur Park, giving it a wide stretch of foot traffic to view its new digital façade.

Jamison Properties, one of the largest private landlords in Los Angeles, commissioned SNA Displays to manufacture and supply the LED screens for the Wilshire property. Installer YESCO provided sign installation services.

“We’re grateful to work again with Jamison Properties on large-format digitals, from the design stage to installation, in downtown LA,” said Jason Helton, executive vice president at SNA Displays. “Given the great location and the sleek look and orientation of the Kurve on Wilshire screens, these display assets will impact the area for years to come.”

Each digital display is integrated with a uniquely configured structure canvassing the garage and podium elevations of a highly visible building situated on the edge of Koreatown and the gateway to downtown Los Angeles.

The main LED display, which faces south toward Sunset Place, is a 56-foot-tall, 19-foot-wide (2,130 x 720 pixels) LED screen that employs an 8.0 mm pixel pitch. With 1.5 million total pixels, the screen offers over 1,000 square feet of digital-out-of-home (DOOH) advertising canvas.

The pair of double-sided LED blades along the building’s east side feature a 6.67 mm pixel pitch. Each vertically oriented face is approximately 37’10” by 7’4″ (1,728 x 336), giving the twin digitals approximately 2.3 million pixels across 1,100 square feet of digital canvas.

See more at SNA Displays’ Kurve on Wilshire portfolio page.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About YESCO

Since 1920, YESCO has produced custom signs, lighting, and other display systems for businesses of all types and sizes. For more information, visit yesco.com.

About Jamison Properties

Jamison Properties, the real estate arm of the Jamison organization, is a multifamily development firm for high-rise and low-rise construction and one of the largest private landlords in Los Angeles. Jamison Properties provides expertise in acquisitions, entitlements, permitting, design, construction, financing, marketing, leasing, and management.

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