Cow Palace Arena & Events Center Adds Digital Marquee

DALY CITY, CA—The Cow Palace, a multi-purpose events venue just south of San Francisco, added a 35′ tall pylon with a 23′ digital marquee. The 16,500-seat events center plays a significant role in the area’s history and culture, having hosted numerous major musical stars, sports teams, the Grand National Rodeo, and many more live events. 

“In addition to a great-looking product, SNA Displays brought added value to this project,” said Eric Blockie, deputy manager for Cow Palace Arena and Events Center. “The team showed us new technology we weren’t aware of and helped us find the best fit for our needs. It was great to work with them and we’re very happy with how everything turned out.”

To draw attention and liven up Cow Palace’s outside appearance, arena management selected a 10 mm EMPIRE™ Exterior LED video screen from SNA Displays. The double-sided LED screen is 9’5″ high x 23′ wide (288 x 704 pixels) and processes 405,500 pixels across both faces. The display, located near the North Hall and viewable to east- and westbound traffic on Geneva Ave, welcomes visitors and promotes arena events.

“Digital displays are becoming a must-have for live-event spaces,” said Raymond Jonathan, senior project manager for SNA Displays. “More and more venues are taking advantage of versatile and eye-catching digital signage to draw visitors and modernize their space. I’m very happy to be a part of the Cow Palace Arena and Events Center’s rich history.” 

Arrow Sign Co. provided installation services and YESCO provided power and data services.

Visit Cow Palace Arena & Events Center at to learn about upcoming events and book tickets.

For more information, visit SNA Displays’ Cow Palace portfolio page

About SNA Displays

SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at

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