Car Dealership South of LA Adds Digital Billboard Next to Major Highway

CARSON, CA—Owner/developer WIN Properties added a large double-sided LED billboard to its auto-center in Carson, California, on the eastbound side of Interstate 405/San Diego Freeway. The 64-foot-tall pylon faces east- and westbound traffic on the busy highway and features promotional content for Hyundai Carson and Chevrolet of Carson.

Electra-Media, Inc. (EMI) oversaw the digital enhancement project, selecting 12 mm EMPIRE™ Exterior LED video technology for the new double-faced LED billboard.

“We have had great reports from the client on the digital billboard,” said Liz Aguayo, digital media manager for EMI. “The dealers have stated that SNA Displays has a good, quality display that has attracted much attention and new business to the dealerships.”

Each face of the double-sided pylon is 14’2″ high by 47’10” wide (360 x 1,215 pixels).

“It’s increasingly important for properties, particularly those located close to busy highways, to invest in digital display technology to improve the visibility, clarity, and quality of their message,” said Raymond Jonathan, senior project manager at SNA Displays. “Whether it’s a technology refresh or a new installation, we approach each job with the mindset of ensuring our client gets the most from their digital signage investment.”

San Diego Electric Signs provided installation services.

For more information, visit SNA Displays’ portfolio page about Hyundai Carson.

About SNA Displays

SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at

About EMI

EMI was founded in Los Angeles in 1984 and has since grown to be the leader in electronic outdoor advertising signs in Southern California. EMI assists clients through every step of the sign purchase process with a specialization in designing for impact, facilitation of entitlements and permits, management of the fabrication and installation of project, and maintenance of the signs thereafter with custom content programming. Learn more at

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