INDIANAPOLIS—Butler University has unveiled exciting video experience upgrades at its historic Hinkle Fieldhouse, home to the Bulldogs’ basketball and volleyball programs. The men’s and women’s basketball teams open their 2025-26 season this week. The massive upgrades were designed to enhance the fan experience while respecting the long legacy of the venue, often referred to as Indiana’s basketball cathedral. Hinkle Fieldhouse is a National Historic Landmark, just two years shy of its centennial anniversary.
“Hinkle Fieldhouse is incredibly important to our university, to our athletic department, and frankly to our city and state as a historic landmark,” said Grant Leiendecker, vice president and director of athletics at Butler University. “We have something here that money can’t buy, and we want to continue to invest in this building while preserving that historic nature. We’re really excited for our fans to get a look at these brand-new displays.”
Technology consultant Anthony James Partners (AJP) provided design, procurement, and construction administration services for the upgrades, supporting Butler in selecting SNA Displays to manufacture and install nearly 2,800 square feet of LED video display technology, including a center-hung display system, baseline LED ribbons, multiple courtside scorer’s tables, and more. SNA Displays also provided demolition and removal services for the venue’s outdated technology.
“Hinkle Fieldhouse is one of the most storied venues in college sports, and it was a privilege for our team to help carry its legacy forward through this upgrade,” said AJ Faxel, executive vice president of business development, Anthony James Partners. “Our focus was to modernize the technology experience in a way that complements the building’s history while setting Butler up for the next generation of fans and athletes. It was a pleasure to work alongside Butler University and SNA Displays to accomplish that goal.”
The centerpiece of the upgrade is a new LED center-hung display consisting of four curved video screens built from SNA Displays’ BOLD™ Interior line of LED video technology. The four sides are seamlessly connected to create a 360-degree video surface. Each side features a 3.9 mm pixel pitch for increased pixel density and clarity with a total resolution of 1,088 x 6,784 pixels. The two longer sides measure 14’ tall x 24’7” wide and the two shorter sides measure 14’ x 18’10”. Other features of the centerpiece include custom static lettering along the top ring of the structure and a team-branded Bulldog logo facing downward toward the playing surface.
SNA Displays also provided a pair of 3-foot-high BOLD™ Interior LED ribbons that run approximately 172 feet along the second-level fascia at both ends of the Fieldhouse. Each ribbon employs a 4 mm pixel pitch at a resolution of 225 x 13,080 pixels. Other video display upgrades include two 19-foot-long vomitory displays between the second and third levels (225 x 1,440) and eight new courtside mobile scorer’s tables equipped with LED screens (180 x 720). The vomitory and scorer table displays are made from 4 mm BOLD™ Interior LED video technology.
For the Efroymson Family Gym, a practice facility adjacent to the main floor, the university selected two new ASPECT™ HD all-in-one LED video displays. Both 2.5 mm screens are directly integrated into the venue’s new control management system. The Hinkle Fieldhouse video network processes more than 19 million pixels in total.
“Game Day just got a whole lot better,” said Barbara Barry, director of sports and live events for SNA Displays. “These video enhancements blend tradition with a forward-thinking mindset that gives both Butler fans and student-athletes an engaging, high-tech experience in their beloved home arena. We are grateful to work with Butler Athletics and Anthony James Partners, who have been excellent partners throughout the whole process.”
More at SNA Displays’ Butler University Hinkle Fieldhouse portfolio page.
About Butler University Athletics
Butler University, located in Indianapolis, Ind., participates in intercollegiate athletics at the NCAA Division I level. Nineteen of Butler’s 20 teams compete in the BIG EAST, while the football program is a member of the Pioneer Football League. The Bulldogs have a long history of athletic success, including back-to-back trips to the NCAA Division I Men’s Basketball National Championship Game in 2010 and 2011, and the University is home to one of the nation’s great intercollegiate basketball facilities, Hinkle Fieldhouse. For more information about Butler Athletics, visit ButlerSports.com.
About Anthony James Partners
Anthony James Partners (AJP) is a leading technology consulting firm specializing in the design and implementation of large-scale technology solutions. AJP collaborates with top professional sports teams, colleges and universities, and facility operators across North America, Europe, and the UK. Core services include facility audits, strategic planning, design, financial modeling, procurement, and construction oversight. Technology disciplines include LED displays, broadcast systems, audio, network infrastructure, structured cabling, DAS/Wi-Fi, event and show lighting, digital signage, and more. To learn more, visit anthonyjamespartners.com, or connect with AJP on LinkedIn or Instagram.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, SNA Displays has worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big at snadisplays.com.