New York City is arguably the premiere showcase for LED displays around the world. About 330,000 people pass through the “Crossroads of the World” every day, so it’s no surprise that advertisers compete fiercely for the most attention-grabbing out-of-home (OOH) platforms imaginable. SNA Displays has shown it can maximize the “wow” factor those advertisers are looking for.
If you’ve visited Midtown Manhattan within the last 10 years, you’ve undoubtedly seen at least one of the mega-spectacular LED displays manufactured and supplied by SNA Displays. 20 Times Square, for example, is a 91' by 186' wrap-around display with more than 17,000 square feet of LED canvas. Located at 701 7th Avenue close to the iconic Red Steps, it was the highest-resolution LED display in Times Square when it was constructed and it has the ability to fully broadcast in 4K.
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Similarly, if you stand at any corner of the Times Square bowtie, you can see the 8,500-square-foot installation on Express’ flagship property. Located at 1552 Broadway, this display was installed over the historically preserved I. Miller building and features custom-engineered radii and enormous truss-like steelwork. Express Times Square once held the title for Times Square’s highest-resolution display.
Looking to the future, SNA Displays continues to build and install displays in the world’s advertising hub, as seen in the upcoming TSX Broadway. When completed, it will be the highest-resolution display system in the United States and will feature a first-of-its-kind LED crown display and an integrated stage. In total, the project will include 22,350 square feet of LED canvas and 28 million pixels capable of next-generation video and broadcast media content.
SNA Displays is the only LED manufacturer headquartered and fully staffed in Times Square, and in recent years we've provided more LED display technology to Times Square than any other top-tier competitor. Whether you want to visit our New York showroom or need timely access to designers, engineers, and project managers, SNA Displays is just a short stroll away.