eBrief: Bit Depth

eBrief Booklet bit depth web

Despite a good deal of confusion—and, unfortunately, misrepresentation—in the digital signage industry, bit depth is actually an important metric for purchasers, advertisers, and content creators to consider.

Bit depth, sometimes referred to as color depth or color capacity, can be a very technical, in-the weeds concept. Here, we’ll keep it simple and describe the basics, so you can better understand this technical specification.

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