The Times, They are A-Changin’

We have a fondness for the Crossroads of the World. Times Square is one of the busiest and most coveted digital out-of-home markets in the country. Since our North American HQ is smack dab in the middle of the Crossroads, it’s also a super convenient extension of our showroom floor, one where we can essentially touch and feel all of the LED display technology we offer. It’s a place that continually changes in front of us, both in the ongoing building developments and in the massive video platforms that give Times Square its identity. Day in and day out, we are extremely proud and fortunate to be part of that change, helping to move Times Square into the future. Please enjoy some of our favorite successes in the Times Square market, including some very recent additions.

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Five Times Square

The multi-screen LED spectacular at 5 Times Square steals all the attention at the corner of 7th Ave and 42nd St. in Midtown Manhattan. The centerpiece is an 83-foot-tall digital façade, which wraps the building’s corner and features custom-manufactured elements that give the screen its characteristic peak, mimicking the skyscraper’s unique shape.  

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ONE Times Square

Viewable from our HQ at 1500 Broadway, the newest (east-facing) LED spectacular at One Times Square rises 12 stories and covers more than 6,500 square feet of digital canvas. It’s an honor for all of us at SNA Displays to help modernize the historic One Times Square building, originally the iconic HQ for The New York Times and now being transformed into a hub for immersive entertainment.  

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Gateway to Times Square

These stacked screens on the north end of the bow tie welcome visitors to Times Square and deliver unique advertising.

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TSX BROADWAY & TWENTY TIMES SQUARE

Exemplifying how SNA Displays builds BIG, these two twin LED mega-spectaculars in the heart of Times Square have become iconic for their placement, viral content, and heart-pounding pop-up concerts.

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EIGHT Times Square

Nine LED screens make up the display network at 8 Times Square, located at the northeast corner of 41st and Broadway and one of the bookends to the Times Square district.

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TEN TIMES SQUARE

The sister signage at 1441 Broadway – Champs at 41st & Broadway and Yard House at 41st & 7th – complement each other beautifully with their twin corner wraps and ticker displays

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target Times Square

This 80-foot-tall, vertical LED spectacular really hit the targ…er, bullseye! Designed to project outward from the storefront’s façade, Target Times Square required complex engineering and tight coordination.

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661 8TH AVENUE & E-WALK RETAIL

These mammoth displays dominate the busy 42nd & 8th Ave intersection and create opportunities to sync content across the screens for massive branding takeover moments.

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719 7th avenue

Known as “The Bird” for its …unique… design, this six-piece LED spectacular has a little of everything – wrap-arounds, tickers, and a vertical platform.

Consult your representative or contact us to learn more about SNA Displays’ work in and around Times Square. For additional industry analysis, interviews, commentary on various digital signage market sectors, and other original content, please visit Limelight: The SNA Blog.

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