Tough Choices? Get Back to the Basics.

Tough Choices? Get Back to the Basics.

Most LED display manufacturers worth their salt can talk a good game. As someone who has spent almost 15 years in the digital display industry in the marketing/communications space, I know this well. Sales and marketing teams throughout our industry – hell, all industries – tout their products and services using brand names and slogans and feel-good video productions. Some companies actually back up their talk with quality products and services. Others back it up with… well, not-so-quality products. Still others back up their talk with others’ products and services, but that’s a grievance for another day.

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