Bit Depth And Why It Matters

Bit Depth And Why It Matters

Despite a good deal of confusion – and unfortunately, misrepresentation – in the digital signage industry, bit depth is actually an important metric for purchasers, advertisers and content creators to consider.

Bit depth, sometimes referred to as color depth or color capacity, can be a very technical, in-the-weeds concept, but here we’ll keep it fairly simple and describe the basics, so you can better understand this term which is found on virtually all digital signage cut sheets

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