Tough Choices? Get Back to the Basics.

Tough Choices? Get Back to the Basics.

Most LED display manufacturers worth their salt can talk a good game. As someone who has spent almost 15 years in the digital display industry in the marketing/communications space, I know this well. Sales and marketing teams throughout our industry – hell, all industries – tout their products and services using brand names and slogans and feel-good video productions. Some companies actually back up their talk with quality products and services. Others back it up with… well, not-so-quality products. Still others back up their talk with others’ products and services, but that’s a grievance for another day.

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Understanding Pixel Pitch

Understanding Pixel Pitch

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an LED display solution, it’s important to understand the technology as much as possible so it can be optimally deployed. One factor that should be given particular consideration is pixel pitch. 

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