20 Times Square: The Making of an LED Mega-Spectacular

20 Times Square: The Making of an LED Mega-Spectacular

The LED mega-spectacular at 20 Times Square was recently featured in a case study for Digital Signage Connection. This 17,000 square foot LED display manufactured by SNA Displays is the highest-resolution installation in Times Square history. 

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Times Square's Newest Mega-Spectacular Has It All

Times Square's Newest Mega-Spectacular Has It All

The mega-spectacular at 20 Times Square, billed as The New Times Square Experience, has just about all the bells and whistles you could ask for in an LED video screen. Sure, you could accuse me of being a bit biased -- I work for Sansi North America (SNA) Displays, the company that manufactured and installed the display -- but in 13+ years in the LED display industry, I haven't seen anything quite like it.

The LOCATION

20 Times Square is the designation for 701 Seventh Avenue in New York City's bow-tie. At the corner of 47th and 7th, the screen towers over Duffy Square and the famous red steps near the TKTS booth. The huge wrap-around display is mounted to the high-rise building facade of the new Times Square EDITION, a 452-key hotel premiering in 2018. The real estate development, including the procurement of the massive video screen, was headed up by WitkoffMaefield DevelopmentHoward Lorber’s Vector GroupIan Schrager, and Winthrop Realty Trust.

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