People's Choice Award for "As We Are"

People's Choice Award for "As We Are"

Vote for the LED sculpture titled "As We Are" by artist Matthew Mohr for a People's Choice Award on CodaWorx. The LED display, engineered and managed by DCL (Design Communications Ltd.) was custom-manufactured by SNA Displays

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Times Square's Newest Mega-Spectacular Has It All

Times Square's Newest Mega-Spectacular Has It All

The mega-spectacular at 20 Times Square, billed as The New Times Square Experience, has just about all the bells and whistles you could ask for in an LED video screen. Sure, you could accuse me of being a bit biased -- I work for Sansi North America (SNA) Displays, the company that manufactured and installed the display -- but in 13+ years in the LED display industry, I haven't seen anything quite like it.

The LOCATION

20 Times Square is the designation for 701 Seventh Avenue in New York City's bow-tie. At the corner of 47th and 7th, the screen towers over Duffy Square and the famous red steps near the TKTS booth. The huge wrap-around display is mounted to the high-rise building facade of the new Times Square EDITION, a 452-key hotel premiering in 2018. The real estate development, including the procurement of the massive video screen, was headed up by WitkoffMaefield DevelopmentHoward Lorber’s Vector GroupIan Schrager, and Winthrop Realty Trust.

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Understanding Pixel Pitch

Understanding Pixel Pitch

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an LED display solution, it’s important to understand the technology as much as possible so it can be optimally deployed. One factor that should be given particular consideration is pixel pitch. 

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