Quality, Safety, and Expertise Are More Important Than Ever

Quality, Safety, and Expertise Are More Important Than Ever

In the wake of the fire at the Thomson-Reuters digital billboard in Times Square, our president has published a Linked In article, “Quality, Safety, and Expertise Are More Important Than Ever.”

It is reproduced below, or you can access it in its original form on Linked In.

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A Record Year Awaits

A Record Year Awaits

One of our employees, Mitch Leathers, recently reflected on his experience at our 2018 company retreat hosted in Brooklyn, New York. This last year’s retreat was our biggest and best yet, and we hope you’ll enjoy his perspective. He discusses the Dreams Live Digitally™ video the marketing team unveiled to employees during the retreat, so be sure and check that out!

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Sheraton Dallas Hotel Upgrades Entrance With LED Column Displays

Sheraton Dallas Hotel Upgrades Entrance With LED Column Displays

SNA Displays’ project management team is onsite in downtown Dallas to supervise the installation of two LED column displays at the Sheraton Dallas Hotel. The team is working with Prism Electric, Technology Division, as part of a larger renovation at the historic hotel, the largest and second tallest in Dallas."

Visitors to the hotel will feel the impact of the LED displays immediately as they enter the hotel from its main circle-drive entrance at 400 N Olive Street, just across the street from The International Conference and Exposition Center. The upgrade includes wrapping the two floor-to-ceiling columns that flank the large revolving-door entrance to the Marriott property with a total of more than 2 million pixels.

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People's Choice Award for "As We Are"

People's Choice Award for "As We Are"

Vote for the LED sculpture titled "As We Are" by artist Matthew Mohr for a People's Choice Award on CodaWorx. The LED display, engineered and managed by DCL (Design Communications Ltd.) was custom-manufactured by SNA Displays

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Times Square's Newest Mega-Spectacular Has It All

Times Square's Newest Mega-Spectacular Has It All

The mega-spectacular at 20 Times Square, billed as The New Times Square Experience, has just about all the bells and whistles you could ask for in an LED video screen. Sure, you could accuse me of being a bit biased -- I work for Sansi North America (SNA) Displays, the company that manufactured and installed the display -- but in 13+ years in the LED display industry, I haven't seen anything quite like it.

The LOCATION

20 Times Square is the designation for 701 Seventh Avenue in New York City's bow-tie. At the corner of 47th and 7th, the screen towers over Duffy Square and the famous red steps near the TKTS booth. The huge wrap-around display is mounted to the high-rise building facade of the new Times Square EDITION, a 452-key hotel premiering in 2018. The real estate development, including the procurement of the massive video screen, was headed up by WitkoffMaefield DevelopmentHoward Lorber’s Vector GroupIan Schrager, and Winthrop Realty Trust.

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Tower Lighting Enhances Vibe at L.A. LIVE

Tower Lighting Enhances Vibe at L.A. LIVE

After completing phase one of the L.A. LIVE makeover - 10 state-of-the-art LED screens - phase two called for the installation of integrated RGB accent lighting for all six of the venue's courtyard towers.

For the lighting aspect, SNA Displays supplied LED strip from its S|ThruMedia™ product line. While this highly customizable product is typically installed as transparent video, the LED strips were employed as dynamic lighting effects for the L.A. LIVE towers.

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Understanding Pixel Pitch

Understanding Pixel Pitch

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an LED display solution, it’s important to understand the technology as much as possible so it can be optimally deployed. One factor that should be given particular consideration is pixel pitch. 

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