The mega-spectacular at 20 Times Square, billed as The New Times Square Experience, has just about all the bells and whistles you could ask for in an LED video screen. Sure, you could accuse me of being a bit biased -- I work for Sansi North America (SNA) Displays, the company that manufactured and installed the display -- but in 13+ years in the LED display industry, I haven't seen anything quite like it.
20 Times Square is the designation for 701 Seventh Avenue in New York City's bow-tie. At the corner of 47th and 7th, the screen towers over Duffy Square and the famous red steps near the TKTS booth. The huge wrap-around display is mounted to the high-rise building facade of the new Times Square EDITION, a 452-key hotel premiering in 2018. The real estate development, including the procurement of the massive video screen, was headed up by Witkoff, Maefield Development, Howard Lorber’s Vector Group, Ian Schrager, and Winthrop Realty Trust.Read More