MrBeast Utilizes Digital Signage Network at American Dream for $1 Million Contest

Jimmy Donaldson, the uber-popular YouTube personality known as MrBeast, recently released “I Hunted 100 People For $1,000,000” on YouTube, a video that centers around a competition among MrBeast subscribers recently filmed at American Dream Meadowlands. At the time of this posting, just three days after the video’s release, it already had 24 million views.

In July of this year, MrBeast became only the second YouTube personality to surpass 100 million subscribers on a single channel. Through all of his channels, Donaldson has more than 200 million subscribers and over 25 billion views. He’s also raised more than $50 million in philanthropy work.

The American Dream event pitted 100 participants against each other in a 10-hour, $1 million game of hide-and-seek. Each contestant was given a briefcase with $10,000 and had to find a spot to hide in the mall with their cash. Every player not found after 10 hours got to keep their briefcase.

SNA Displays’ Client Service Group (CSG), which provides technology monitoring, content scheduling, and other managed services for American Dream’s digital signage network, assisted the MrBeast team with the use of the mega-mall’s digital signage network, including LED displays and interactive LCD kiosks. A countdown clock showing time left in the competition was shown on virtually all of the interior LED displays, which were manufactured and installed by SNA Displays. Additionally, approximately 100 kiosks were used to display MrBeast-themed maps to help contestants find their way around the mall.

“It was great to help the MrBeast team in a small way,” said Mike Sabia, director of Client Service Group, which assists American Dream with day-to-day management of its signage network. “We stayed for the duration of the event to make sure everything went smoothly, and it was a fun, entertaining night. American Dream was the absolute perfect venue for this kind of event.”

A day after the video’s release, Donaldson opened his first physical MrBeast Burger restaurant at American Dream. Since starting the food chain as a pop-up restaurant near his hometown of Greenville, North Carolina, in 2020, it has grown to be one of the top independent virtual food brands in the world. Fans of the YouTuber packed the large mall atrium to greet Donaldson, who worked the counter for the restaurant on its inaugural day.

The new brick-and-mortar restaurant at American Dream is located in Court A, Level 3, above the Big SNOW attraction. Visit for more information.

About MrBeast

Jimmy Donaldson is a YouTube creator and philanthropist known as “MrBeast,” who has captured the world’s attention with his innovative and signature videos that frequently showcase him giving large amounts of money and, in the process, changing lives. In July 2022, MrBeast became only the second personality channel to surpass 100 million subscribers on a single channel. Donaldson has over 200 million subscribers across all his channels and over 25 billion views. His content entertains and inspires millions through never-before-seen viral spectacles, highly engaging challenges, and massive giveaways, including millions of dollars in food and supplies for those in need. In January 2022, Jimmy launched his better-for-you food brand, Feastables, starting with the signature chocolate bar MrBeast Bar and a sweepstakes giveaway of a Chocolate Factory across two videos with combined views of over 226 million. His most famous fundraising events are #TeamTrees and its follow-up #TeamSeas.  #TeamTrees successfully raised over $20 million to plant 20 million trees worldwide and was supported by the likes of Elon Musk, Marc Benioff and Jack Dorsey. The follow-up, #TeamSeas, raised over $30 million, which led to 30 million pounds of plastic and trash being removed from oceans, rivers and beaches across the country. Both initiatives were collaborations with fellow YouTuber Mark Rober. In October 2020, he launched Beast Philanthropy, a 501(c)(3) charitable organization that focuses solely on his charity efforts and has donated over 1.2 million free meals. Projects expanded to building fresh water wells in Cameroon, building houses for tornado victims in Kentucky, building homes for the homeless in Costa Rica and donating over $3 million in humanitarian supplies to Ukraine war refugees. One hundred percent of the net revenue generated from the Beast Philanthropy YouTube channel is donated to the charitable organization. In December 2020, Jimmy launched MrBeast Burger, which has become one of the world’s top independent virtual restaurant brands, available in approximately 1,700 locations in six countries. He currently works and resides in Greenville, North Carolina.

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