L.A. LIVE is Powered by the People

In an article for Digital Signage Connection, Jason Kushner writes about a recent outdoor fitness event featuring Michelob ULTRA that took place at L.A. LIVE, the sports and entertainment district outside the STAPLES Center in Los Angeles, featuring 10 LED video screens manufactured by SNA Displays.

Using camera and sensor technology from Float Hybrid, event participants were able to monitor their movement and see it tracked onto L.A. Live’s high-resolution displays in this event dubbed “Powered by the People.”

Kushner writes, “this is a great example of an installation providing a unique and shared experience through a kind of digital gamification.”