InfoComm ’23 is officially in the books and if there was any doubt that the massive Pro-AV trade show was back to its former glory, this year’s show in Orlando dispelled that notion for good with nearly 30K visitors from 115 countries. The show floor was alive with attendees from all facets of the audio-visual industry bustling back and forth between booths, top-of-the-line products dazzling the eye, and crowds following around a cart full of ducks.
“It was so good to be back at InfoComm this year,” said Jackie Lavoie, senior director of channels at SNA Displays. “It’s hard to describe how rewarding it is to see old friends and spend time catching up in person. While we may work in the AV technology world that can connect people all around the world, you just can’t fully replace the live experience.”
This year, SNA Displays partnered with Analog Way and RP Visual Solutions to showcase BRILLIANT™ Interior LED display technology. Analog Way’s booth featured a 4K 1.2 mm 16×9 display and RP Visual’s booth had a 0.9 mm BRILLIANT™ Interior HD screen.
With a nod to great content creators in the digital signage industry, we highlighted digital artwork from cFire, Render Impact, and Pixel and Texel with the 4K screen. With the 0.9 mm display, we featured content from up-and-coming digital artist Shane Fu, whose work has been known to go LinkedIn-viral in digital signage circles.
“Content creative is obviously such an important component of the AV and digital signage industry,” said Lavoie. “The art pieces these creators exhibited were simply amazing. We are so fortunate to work with such talented artists and thrilled to be able to connect them with other AV technology specialists.”
Both cFire and Render Impact were at the Analog Way booth on Wednesday to talk about their work and meet AV pros. For cFire’s Meet & Greet session, Peter Sapienza, executive director and CEO of cFire, and Nick Lynch, executive creative director, discussed some of their partnerships (with SNA Displays featured prominently in their case studies) and the scope of many of their artistic projects, delving into the creative process and the various decisions that have to be made when getting the right art for a client’s needs.
“The meet and greet was a perfect way to initiate and have important conversations around the messaging ecosystem,” said Lynch. “SNA Displays and Analog Way consistently bring together the right talent for incredible outcomes.”
For Thursday’s Meet & Greet, Todd Rickenbach, sales and marketing director for Render Impact, and Jake Berg, business development manager, showed off a sample of Render Impact’s art portfolio and discussed why it is so important for clients and AV technology specialists to let the planned content inform the design process of the LED display technology itself rather than treat digital content as an afterthought. The discussion included several examples of projects that put content at the forefront and showed how that is essential to creating the kind of experience that stays with the viewer long after they walk away from the display.
“LED was everywhere this year at InfoComm,” said Richenbach. “We had the opportunity to provide a variety of unique, attention-grabbing, 3D forced perspective content for a number of booths. The 16′ x 9′, 1.2mm 4K SNA Displays LED videowall in the Analog Way booth was beautiful and we were thrilled to have brought it to life with WOW-factor content! Thanks again to the Analog Way team for making it all happen!”
Pixel and Texel did not attend the show but the content they provided spoke for itself. Their digital art on our BRILLIANT™ Interior video wall turned more than a few heads.
Between the personal connections, the learning opportunities, and the chance to see AV technology in person, InfoComm 2023 was a great success. We look forward to next year and all that it has in store.