HBO Max Orbit Receives Recognition for Interactive User Experience

Many times, the driving force behind LED video installations is creating an unforgettable, awe-inspiring viewer experience. So, it’s gratifying when a project is recognized by some of the industry’s leading voices and organizations in interactive experience.

Thanks to the amazing HUSH team, our team, and of course great product, one of the more interactive installs we’ve been a part of recently has been so recognized.


The Orbit – HBO Max Retail Experience became the 2022 People’s Voice Winner for Best Responsive/Adaptive Design for Mobile. This honor comes from The Webby Awards, the leading international award honoring excellence on the Internet. Established in 1996, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a judging body with more than 2,000 members.  The criteria for the award itself is for “sites designed for mobile that set an industry standard of excellence of design that is responsive/adaptive based on the device/screen size/browser of the user.”

The Orbit also received a spotlight in WP Engine’s Crafted with Code showcase.

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The ICX Association recently announced the finalists for the 2022 Elevate Awards and it is with no small degree of satisfaction that one of SNA Displays’ installations, The Orbit – HBO Max Retail Experience, was selected as a finalist for Best Omnichannel Interactive Customer Experience (ICX).

The ICX Association Elevate Awards honor individuals and organizations who set the pace for using technology to elevate the customer experience. The award for Best Omnichannel ICX “recognizes omnichannel achievements in using interactive technologies to create a transcendent customer experience that captivates and engages customers across multiple channels, such as mobile, web and in-store.”

The Orbit immerses visitors in a space where reflective materials, interactive lighting and digital content combine to engage multiple senses while visitors discover the depth of HBO Max’s content. In addition to the curved LED canvas that covers virtually all of the visitor’s field of vision, the experience called for multiple addressable LED strip lighting elements.

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SNA Displays manufactured and installed the LED display technology integral to The Orbit experience, a 1.56 mm pixel pitch product from our BRILLIANT™ Interior series, which is perfect for extremely close viewing. Electrosonic provided visual hardware technology integration services.

Many thanks to the partners who helped bring this experience to life and continue to find new ways to delight and amaze.

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